30% to 60% of AI marketing content gets thrown away.
The strategy upstream is wrong or it doesn’t exist.
A senior strategist costs $2,000 to $10,000 and takes 4 to 8 weeks. You get a deck. The deck doesn’t run your Tuesday calendar.
An AI content tool will write you a hundred posts before lunch. Without your positioning, audience, or commercial intent. The output goes generic. You rewrite it, or you don’t ship it.
Strategy lives in PDFs. Content lives in scheduling tools. Neither side knows the other exists.
PhiVate is the first AI marketing platform built around strategy as the operating system. Content production happens in service of a brand that’s actually been captured.
Who this is built for
Built for three jobs that don’t have software yet.
Strategy work has been priced out of reach. Content work has been generic at scale for years. PhiVate is the layer between.
What this replaces
From $99/mo — instead of $200–600 a month in tools, or $5,000–15,000 in agency retainer.
One platform with a strategy, not five subscriptions and a freelancer. Per-tier pricing sits in the cards below and on the pricing page.
Starter · $99/mo
For business owners / solo founders
Replace five tools and a freelancer with one platform that has a strategy.
The money
$200–600/month across writing tools, design tools, schedulers → $99/month, on-brand by default.
The time
Eight to fifteen hours a week of marketing → three to five.
The growth
More inquiries every month, not just more posts. The point of strategy-first marketing is that every campaign builds on the last instead of starting from zero — local recognition compounds, repeat customers stack, and your brand stops sounding like the rest of your category.
The outcome
Brand DNA captured in one sitting. A calendar that fills itself. Output that sounds like you, not like every other small brand in your city.
What it isn’t: a kitchen-sink tool. Starter is opinionated and finishable in one sitting.
“I run a small business and I am the marketing department.”
Growth · $399/mo
For heads of marketing / in-house marketers
The strategist your team is missing — running every campaign, every calendar, every brief.
The money
A senior marketing strategist costs $120,000–$180,000 a year fully loaded. PhiVate Growth at $399 a month fills the strategy seat. Your designer and content creator keep their jobs; the bottleneck above them is removed.
The time
Twenty to thirty hours assembling a calendar → three hours of review.
The features
Full brand voice with drift detection. All 19 modules. Strategy engine, campaign planner, influencer intelligence, multi-language, content repurposing, paid ad management, lifecycle automation. Priority 4-hour response.
The outcome
Brand DNA your leadership can sign off on. Monthly calendars that ladder up to a strategy. Executive-quality reports without a strategist on staff.
What it isn’t: a CRM replacement. Keep your CRM. Keep your email tool. PhiVate feeds them.
“I have a designer and a content creator. I have no strategist. I am winging it.”
Agency · $999+/mo
For brands that want premium marketing done for them
Your PhiVate team, AI-accelerated. Premium service at platform throughput.
The money
$5,000–15,000/month for an in-house marketing team or a traditional agency retainer → $999+/month with a senior strategist, creator, and analyst running PhiVate AI Studio on your behalf.
The outcome
Dedicated senior strategist owns your quarterly plan. Our team runs AI Studio as their OS. Multi-language voice and content, native to your markets.
The commitment
2-hour SLA, escalation on negative signals. Quarterly business review.
What it isn’t: a multi-brand agency license. One brand per Agency tier subscription. Running multiple brands? See our partner program.
“I want premium marketing. I don’t want to hire and manage it.”
Run a marketing agency?
The fourth path.
PhiVate AI Studio runs under your agency’s brand with unlimited client workspaces. Custom contract, platform-only at launch.
Calibrated from 47 source documents. Last reviewed 3 days ago.
Authority
72/100
Warmth
58/100
Wit
41/100
Sample output
Welcome to Aura. We don’t sell workouts — we build the discipline you’ve been promising yourself for years. Twelve weeks. Three sessions a week. Real results, measured in the mirror, not on a scoreboard.
Above: the Brand Voice editor in PhiVate AI Studio. One of nineteen modules.
Category of One
Not a content tool. Not a CRM. Not a scheduler.
PhiVate AI Studio sits upstream of all three.
Content tools
generic AI writers
Scheduling platforms
social schedulers
Marketing platforms
CRM platforms
PhiVate AI Studio
Modules A–O
Brand DNA capture
Founder intent, voice, constraints
3-Layer positioning model
4-Filter ideal client validation
Regional intelligence
Sub-city granularity
Strategy before content generation
Influencer intelligence + ROI
Multi-language native
Not translation
Human review layer
Our work process
The PhiVate process.
Seven strategic phases, each building clarity and structure.
Intent
Understand the core of your brand — its purpose, values, audience motivations, and the emotional space it occupies.
Key actions
·Founder & stakeholder interviews
·Content, messaging & engagement audit
·Audience + community research
·Competitive landscape mapping
Outcome
A comprehensive Brand Foundation Document defining essence, audience archetypes, and strategic opportunity areas.
Intent
Translate research into a position the brand can actually defend. Three layers — functional, emotional, identity — that the audience should believe, not just read.
Key actions
·3-Layer positioning model applied
·4-Filter ideal client validation
·Competitor gap analysis
·Positioning statement lock
Outcome
A Positioning Document the founder can quote in a sales meeting without cringing.
Intent
Audit every visual touchpoint and rebuild the gaps. Consistency across every surface, from Instagram to invoice — the premium brands get this right, the commodities don't.
Key actions
·Logo and brand kit audit or creation
·Typography and palette system
·Photography and video style guide
·Canva brand kit sync
Outcome
A fully-loaded brand system, ready to scale — not a PDF that sits in Dropbox.
Intent
Write the brand's voice down so anyone on the team — human or AI — can sound like the founder on a good day. No corporate speak, no marketing gloss.
Key actions
·Brand voice profile (3-5 tone adjectives)
·Messaging hierarchy across channels
·Forbidden words and tonal guardrails
·Voice samples per use case
Outcome
A locked voice document that stops future content from drifting back to industry-default beige.
Intent
The channel mix isn't where the brand wants to be — it's where the audience already is. Strategy maps brand to behavior, not the other way around.
Key actions
·Regional platform priority
·Content pillars and calendar structure
·Paid-to-organic balance
·Campaign sequencing by quarter
Outcome
A 12-month strategy grounded in what the audience actually does, not what the industry pitches in panels.
Intent
Direction for every piece of content before it's made — so the brand reads coherent whether PhiVate produces it, AI Studio generates it, or the founder shoots it on their phone.
Key actions
·Shot lists and moodboards per campaign
·Video and photo briefs for production
·Template system for recurring content types
·Content scoring against the voice profile
Outcome
Every asset, produced at any scale, reads as the same brand.
Intent
Launch isn't the end — it's the first data point. Growth compounds when the system learns. Every post, every campaign, every correction feeds the brand's intelligence layer.
CJK typography. WeChat / LINE / KakaoTalk distribution. Lunar calendar, Golden Week, Spring Festival.
Eastern Europe & CIS
Cyrillic typography. RU and UA content. Telegram-priority distribution.
Latin America
ES / PT-BR. Carnaval, Día de Muertos. Pix and WhatsApp-first commerce.
Caribbean
Tourism plus diaspora dual-audience logic. Carnival and hurricane-season calendar awareness. EN / ES / FR / Patois.
Sub-Saharan Africa
Mobile-first by default. M-Pesa-aware commerce framing. Local-language audio scripts.
Central Asia
Cyrillic and Latin script support. RU plus local language. Telegram and VK distribution.
South-East Asia
Bahasa / Thai / Vietnamese / Tagalog / EN-SG. WhatsApp + LINE + Zalo first. Lunar and Buddhist calendar.
The three tiers
Pick the shape of the work.
Starter
$99/month
For solo operators who want a publishing cadence without an agency retainer.
One brand, voice captured once
45 content credits / month
30-day calendar, refreshed monthly
Regional insight feed
Email support
• Recommended for in-house teams
Growth
$399/month
Full AI Studio for in-house teams. Strategy engine, priority queue, CRM sync.
Full brand voice with drift detection
250 content credits / month
All 19 modules, strategy through publishing
Priority 4-hour response
Regional calendar engine
Agency
$999+/month
For brands that want premium marketing without hiring and managing it. The PhiVate team runs AI Studio on your behalf. Replaces roughly $8,000 of senior overhead.
One brand, run by your dedicated PhiVate team
Senior strategist owns your quarterly plan
AI Studio runs as their operating system
Multi-language voice and content, native to your markets
2-hour SLA, escalation on negative signals
Agency tier
Your PhiVate team, AI-accelerated.
A senior strategist, creator and analyst — the same people who’d cost you a small-business retainer in overhead — running AI Studio on your behalf. You get premium service. They get 5× the throughput.
Dedicated senior strategist
Owns your quarterly plan.
AI-accelerated creative
Our team runs AI Studio as their OS.
Multi-language voice and content
Native to your markets, not translated.
2-hour priority SLA
With escalation on negative signals.
Running a marketing agency?
PhiVate AI Studio, under your brand.
The same strategy-first platform we sell direct — white-labelled, with unlimited client workspaces, custom contract. Platform-only at launch.
Measurable impact
The outcome.
78%
more confidence in on-brand content
3×
reduction in production time
92%
visual consistency post-launch
Trusted byInner ResetCeylon SpiceMaison de FleurTechnovaPearl BeachAura Fitness
Why now
Why this could not exist two years ago.
Strategy stopped being a four-week wait.
Reasoning at a depth that used to need a senior strategist now happens at the speed of a content brief. The work that took a quarter takes a sitting.
Production became programmable.
Brand kits, templates, and on-platform publishing finally talk to each other through real APIs. Output goes from idea to scheduled in one workflow, not five tools.
Regional context became fast to build.
Calendar, language, compliance, and platform norms can now be modelled per region without an army of local researchers. Twelve regions of coverage, no consultants.
The window is twelve to eighteen months before content tools attempt to move upstream. The defence is built into the product — proprietary positioning models, regional intelligence that compounds with every client, brand DNA that strengthens over time.
PHILOSOPHY
FOUNDED 2024 · MELBOURNE · DUBAI · COLOMBO
We didn’t start with tactics.
We started with truth.
Understanding what a brand stands for, who it serves, and how it wants to show up in the world.
The PhiVate principle
Principles
Turning purpose into structure.
Four principles that shape every engagement — whether you’re running AI Studio yourself or working with our managed team.
Clarity over noise
Every word, every visual reinforces a calm authority. Precision beats volume every time.
Strategy before volume
We build a system that makes every piece of content more intentional, aligned, and effective — instead of making more.
Trust through consistency
Every touchpoint feels familiar, safe and premium, no matter where the audience encounters the brand.
Calm growth, not pressure
Sustainable, repeatable, emotionally aligned. Scaling without the noise.
Operators
Six people. One platform.
Yasiru KLA
CEO & Founder
Melbourne, AU
Owner and chief strategist behind PhiVate. Drives product direction across the agency and the AI Studio platform, with operational reach across MENA, South Asia, and Oceania.
Shaila Fathima
Full Stack Digital Creator
Colombo, LK
Owns brand voice, creative direction, and content production end-to-end. Concept, copy, design, and shoot direction in one operator-grade workflow.
Rangeewa Jayawardena
CTO
Colombo, LK
Heads platform engineering — .NET 8, Entity Framework Core, Azure infrastructure, and the shared component library underpinning AI Studio.
Thimira Madhawa
Marketing Strategist & Frontend Engineer
Colombo, LK
Bridges client-facing strategy and the engineering surface. React + Vite frontend across Agency OS and the Client Portal.
Ayodya Ranasinghe
Frontend Engineer
Colombo, LK
Frontend engineer on the AI Studio platform. Component implementation and UI polish across Agency OS and the Client Portal.
Katerina Hayes
Business Developer
Dubai, UAE
Drives partnerships, channel expansion, and account conversion across MENA and European markets.
Questions worth answering
Before you commit, you’ll want to know.
Yes. Move up or down any month. Credit balances carry over for 60 days. No lock-in, no proration games. You pay for what you use that month.
You do. All of it — brand DNA profile, generated content, performance data, customer records. PhiVate is a processor, not an owner. On exit, full export in standard formats. No hostage data.
No. Every piece of content published under your name is yours alone. White-labelling the platform itself — your domain, your reporting, PhiVate removed from all client-facing surfaces — is available through our partner program for marketing agencies, not as a tier feature.
Hootsuite, Metricool, Buffer, Sprout Social, Agorapulse, Later, Ayrshare, SocialPilot. You bring your scheduler — AI Studio generates and pushes. If you don't have one, we publish direct via Meta / LinkedIn / TikTok / YouTube / Google My Business APIs.
Any market. The framework ships seeded for UAE, Sri Lanka, and Australia. New regions get their own profile during first client onboarding — the database enriches with every engagement. No waiting for us to “add a country.”
Brand intelligence capture: 2–3 guided sessions, roughly 4 hours of founder time across a week. First content goes live day 10. Full campaign cadence by week 4. We don't run 90-day discovery phases.
No. Starter and Growth tiers are self-service — AI Studio runs alongside a founder or a small marketing lead. Agency tier puts the PhiVate team on it: strategist, creator, analyst. Same software. Different amount of human firepower.
Thirty days' notice, cancel any time. Your data exports cleanly. Your published content stays yours. Brand DNA profile is yours to keep or take to another team. We don't hold clients hostage with switching costs.
Generic content tools produce content. PhiVate produces strategy first, then content downstream. Capture brand DNA once. Generate a positioning model, an ideal-client profile, a quarterly plan, and a calendar — then the content engine runs against that brief, not against a blank prompt. The reason 30–60% of AI content gets thrown out is that the strategy upstream is wrong. We fix the upstream.
Marketing automation platforms and CRMs are distribution and contact management — they send the message and track the relationship. PhiVate sits upstream of them. We tell you what to say, to whom, and why. They send it. Keep your CRM. Keep your email tool. PhiVate feeds them.
On Starter and Growth, you don't have one — PhiVate is the strategist. On Agency, the senior strategist still owns the call. The platform runs their playbook on every client, compresses onboarding from weeks to days, and removes the bottleneck of senior availability. The judgement stays human. The throughput scales.
The framework ships seeded for UAE, Sri Lanka, and Australia — sub-city granularity, language pairs, cultural calendar, regulatory constraints. New regions get their own profile during first client onboarding; the database enriches with every engagement. It is not translation. It is positioning rewritten for the market.
Multi-model routing. Heavy reasoning runs on the deepest model; high-volume drafting, classification, and research run on cheaper specialised models — all consolidated behind one orchestration layer. Without that consolidation the unit economics do not work. There is no catch — Starter is opinionated and finishable in one sitting, which is what makes the price honest.
Twelve to eighteen months before they attempt to move upstream. The defence is built into the product — proprietary positioning models, regional intelligence that compounds with every client, brand DNA that strengthens over time. Content generation is the commodity layer. Strategy is the moat.
Yes. PhiVate AI Studio runs under your agency’s brand with unlimited client workspaces. Custom contract, platform-only at launch. Sales-gated — see our partner program.
No. Each tier — Starter, Growth, Agency — is for one brand. If you serve multiple clients, see our partner program for white-label access with unlimited client workspaces.
— Free download
The PhiVate Brand Strategy Playbook.
The methodology we use with every premium client. Positioning, voice, audience, regional calibration — the full framework. Free PDF.
No newsletter, no spam. A PhiVate strategist may reach out once about your brand.
Strategise. Create. Elevate.
Start with 7 days of AI Studio. No card, no pitch. If it doesn’t sound like you by day five, walk away.
